A mold is often used when baking - like a cookie cutter. Frequently, we cast ourselves from a very young age into a mold whether we realize it or not. It may be to please our parents, or our teachers. Before you know it, you're knee deep and 30 years old! 40! 50! For me, it wasn't until later in life when I started discovering my "why." In Simon Sinek's best-seller, START WITH WHY, he argues we must know our why first. For instance, people buy not so much what you're selling, but why you're selling it. In one sentence, what's your "why?"